Consumers have a heightened awareness of the stimuli that meet their needs or interests and a lower awareness of stimuli irrelevant to their needs. Thus, they are likely to note ads for products that would satisfy their needs or for stores with which they are familiar, and disregard those in which they have no interest. This describes:
A) perceptual defence.
B) mental blocking.
C) selective attention.
D) selective exposure.

Question

Quizplus · Accepted Answer

Selective attention refers to the tendency of consumers to focus on and pay attention to stimuli that are relevant to their needs or interests, while ignoring or filtering out stimuli that are not relevant. This is a key factor in the process of perception, as it helps consumers to effectively manage the overwhelming amount of information that they are exposed to on a daily basis.

Consumers Have a Heightened Awareness of the Stimuli That Meet