Differentiated marketing is a highly appropriate segmentation strategy for which of the following examples?
A) A small, local start-up business in the hospitality industry.
B) A large international company that provides a distinguished service without much competition.
C) An international, financially successful airline that operates in markets where it faces a lot of direct competition.
D) An online company providing a service which targets specialised computer scientists.

Question

Quizplus · Accepted Answer

Differentiated marketing is a segmentation strategy where a company targets different segments of the market with specific products or services tailored to each segment's unique needs and preferences. This strategy is most appropriate for the international airline in option C, as they operate in markets with direct competition and need to differentiate their services to stand out to consumers. Option A, a small start-up in the hospitality industry, may not have the resources to implement a differentiated marketing strategy, while option B does not face much competition and can focus on providing a distinguished service to all customers. Option D targets a specific, specialized group of consumers, which may be better suited for a niche marketing strategy.

Differentiated Marketing Is a Highly Appropriate Segmentation Strategy for Which