Geodemographic segmentation is most useful when advertisers' best prospects (in terms of affluence, available time, goals and interests) can be isolated in terms of:
A) highest to lowest income.
B) where they live.
C) what type of house they live in.
D) where they are from.

Question

Quizplus · Accepted Answer

Geodemographic segmentation is based on the premise that people who live in similar areas have similar lifestyles, preferences, and habits. Therefore, the most useful factor to isolate best prospects is where they live, as this can give insights into their income, education level, lifestyle, and buying habits.

Geodemographic Segmentation Is Most Useful When Advertisers' Best Prospects (In