Consumer cohorts are individuals born during the same period of time who grow and travel through life together, experiencing similar events as they grow up. Baby boomers in Australia are a special sort of such cohort.

Question

Quizplus · Accepted Answer

This is true. Baby boomers are individuals born in Australia between the years 1946 and 1964, and they experienced similar cultural events and societal trends as they grew up, such as the rise of rock and roll music and the introduction of television.

Consumer Cohorts Are Individuals Born During the Same Period of Time