Hasbro, the makers of the popular board game Monopoly brought out a Russian version of the game including Russian street references and adding Russian bear tokens is an example of Hasbro successfully:
A) understanding the Russian market.
B) differentiating between Russians and Americans.
C) using psychographic personality and lifestyle basis of segmentation.
D) using sociocultural and cross-cultural affiliation basis for segmentation.

Question

Quizplus · Accepted Answer

Hasbro is using sociocultural and cross-cultural affiliation basis for segmentation by customizing the game to appeal to Russian consumers with specific references to Russian streets and symbols. This demonstrates an understanding of the cultural differences and preferences of the Russian market.

Hasbro, the Makers of the Popular Board Game Monopoly Brought