'When I'm away on business, I stay at a Hilton Hotel; when I travel with my family, I stay at a Flag Inn.' This statement outlines why marketers use which kind of segmentation?
A) Sociocultural segmentation.
B) User-related segmentation.
C) User-situation segmentation.
D) Benefit segmentation.

Question

Quizplus · Accepted Answer

The statement describes how the individual's choice of hotel varies based on the user-situation (traveling for business versus traveling with family). This is an example of user-situation segmentation, which involves segmenting customers based on the specific circumstances or context in which they use a product or service.

'When I'm Away on Business, I Stay at a Hilton