As human beings, we all have the same biological needs, but we all acquire additional needs that are shaped by our environment. Some of these acquired needs are common to many people. The commonality of a need or interest constitutes a:
A) target market.
B) market segment.
C) consumption decision.
D) marketing mix.

Question

Quizplus · Accepted Answer

Market segments refer to groups of consumers who share common needs or interests. Therefore, the commonality of a need or interest would constitute a market segment, not a target market, consumption decision, or marketing mix.

As Human Beings, We All Have the Same Biological Needs