For which of the following examples could a mass marketing strategy work?
A) One standards size washing machine for all customers.
B) A basic agricultural product sold to manufacturers.
C) A new model of a car manufacturer.
D) Basic household product such as a vacuum cleaner.

Question

Quizplus · Accepted Answer

Mass marketing can work for a basic agricultural product sold to manufacturers because these products are often standardized and have a broad appeal without the need for customization.

For Which of the Following Examples Could a Mass Marketing