Which of the following statements is not true?
A) The strategy of market segmentation benefits both participants in the marketplace (i.e. firms and consumers).
B) Marketers also use segmentation research to identify the most appropriate media in which to place advertisements.
C) Marketers can create a positioning and marketing mix strategy to satisfy the needs of one single customer at a time.
D) A consumer-oriented approach to marketing requires developing product strategies based on known consumer needs.

Question

Quizplus · Accepted Answer

Marketers cannot create a positioning and marketing mix strategy to satisfy the needs of one single customer at a time. Market segmentation involves grouping customers with similar needs and characteristics together, but it does not involve creating a customized strategy for each individual customer.

Which of the Following Statements Is Not True