_______is accomplished by changing the promotional appeal, the distribution strategy or the price, based on the characteristics of a new segment or changing characteristics of the existing segment.
A) Positioning
B) Market segmentation
C) Repositioning
D) Targeting

Question

Quizplus · Accepted Answer

This statement describes the process of repositioning, which involves adjusting the marketing mix (promotional appeal, distribution strategy, or price) to better target a particular segment. This is typically done in response to changes in the market, such as new competitors or shifting consumer preferences, rather than as part of the initial segmentation or targeting process.

_______Is Accomplished by Changing the Promotional Appeal, the Distribution Strategy