_______ is developing a distinct image for the product in the mind of the consumer.
A) Targeting
B) Positioning
C) Placement
D) Promotion

Question

Quizplus · Accepted Answer

Positioning refers to the process of creating a unique image for the product in the consumer's mind, differentiating it from its competitors. It involves identifying the product's key attributes and benefits and positioning it in a way that appeals to the target audience. Targeting is the process of selecting the specific group of consumers to whom the product is marketed. Placement refers to the distribution channels through which the product is made available to the target audience. Promotion refers to the various marketing activities used to create awareness and interest in the product.

_______ Is Developing a Distinct Image for the Product in the Mind