organization with a market orientation
A) focuses its efforts on: (1) continuously collecting information about the environment; (2) keeping abreast of the actions of its competitors; and (3) using this information to create customer value.
B) identifies prospective buyers, understands them intimately, and develops favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
C) strives to satisfy the needs of consumers while also trying to achieve its goals.
D) satisfies the needs of consumers in a way that provides for society's well-being.
E) focuses its efforts on: (1) continuously collecting information about customers' needs; (2) sharing this information across departments; and (3) using it to create customer value.

Question

Quizplus · Accepted Answer

Option E describes an organization with a market orientation that continuously collects information about customers' needs, shares it across departments, and uses it to create customer value. This approach is customer-focused and helps the organization understand and meet the needs of its target market. Options A and B also describe elements of a market-oriented approach, but they do not capture the emphasis on understanding and meeting customer needs in the same way as option E. Options C and D describe broader concepts of organizational goals and societal impact that are not specifically related to a market orientation.

Organization with a Market Orientation