organization that focuses its efforts on: (1)continuously collecting information about customers' needs; (2)sharing this information across departments; and (3)using it to create customer value is said to have a
A) product orientation.
B) customer orientation.
C) market orientation.
D) industry orientation.
E) societal orientation.

Question

Quizplus · Accepted Answer

An organization that continuously collects information about customers' needs, shares it across departments, and uses it to create customer value has a market orientation. This means that the organization focuses on understanding and meeting the needs of its target market, rather than on its own products or internal operations. A customer orientation is similar, but may not involve the same level of cross-departmental collaboration and continuous data collection. A product orientation focuses primarily on developing and improving products, while an industry orientation is concerned with broader industry trends and competition. A societal orientation places a greater emphasis on social and environmental responsibility, rather than solely on customer needs and value.

Organization That Focuses Its Efforts On: (1)continuously Collecting Information About