organization that focuses its efforts on: (1)continuously collecting information about customers' needs; (2)sharing this information across departments; and (3)using it to create customer value is said to have a
A) societal marketing concept.
B) focus on macromarketing.
C) nonprofit orientation.
D) market orientation.
E) profit maximization orientation.

Question

Quizplus · Accepted Answer

The organization that continuously collects information about customers' needs, shares it across departments, and uses it to create customer value has a market orientation. This means that the organization is focused on meeting the needs and wants of its customers in order to achieve long-term success. In contrast, a societal marketing concept focuses on not just meeting customer needs, but also taking into account the broader societal implications of marketing activities. Macromarketing focuses on the impact of marketing on society as a whole, while nonprofit and profit maximization orientations are focused on different types of organizations and their goals.

Organization That Focuses Its Efforts On: (1)continuously Collecting Information About