the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security)rather than fulfilling desires.
A) Thinkers
B) Innovators
C) Makers
D) Survivors
E) Strivers

Question

Quizplus · Accepted Answer

Survivors, according to the VALS framework, have minimal psychological, physical, and material resources and therefore focus on fulfilling basic needs such as safety and security. They are not as concerned with fulfilling desires or pursuing innovation and creativity like other segments such as Innovators or Thinkers.

The VALS Framework,consumers Can Have Abundant or Minimal Level of Psychological,physical,and