the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to read business and news magazines?
A) Experiencers
B) Thinkers
C) Believers
D) Strivers
E) Makers

Question

Quizplus · Accepted Answer

According to the VALS framework, Thinkers are motivated by ideals and knowledge. They are information seekers and tend to read business and news magazines to stay informed and up-to-date on current events and trends.

The VALS Framework,each Consumer Segment Exhibits Unique Media Preferences