consumer's purchases are often influenced by the views,opinions,or behavior of others.Two important aspects of personal influence to marketing are
A) lifestyle and motivation.
B) personality and lifestyle.
C) opinion leadership and word-of-mouth activity.
D) word-of-mouth activity and psychographics.
E) psychographics and demographics.

Question

Quizplus · Accepted Answer

Opinion leadership refers to individuals who are highly knowledgeable and influential in a particular product category or area of interest. Their opinions and recommendations have a significant impact on the purchasing decisions of others. Word-of-mouth activity refers to the spread of information or recommendations about a product or service from one person to another, often through informal conversations. These two aspects of personal influence are important in marketing because they can be used to target specific groups of consumers and create a buzz around a product or service.

Consumer's Purchases Are Often Influenced by the Views,opinions,or Behavior of Others.Two