consumer's purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.
A) parental guidance
B) peer pressure
C) opinion leadership
D) government regulation
E) psychographics

Question

Quizplus · Accepted Answer

Opinion leadership refers to individuals who have the ability to influence others' attitudes or behaviors, often due to their expertise, status, or personality, making it a key aspect of personal influence in marketing alongside word-of-mouth activity.

Consumer's Purchases Are Often Influenced by the Views,opinions,or Behaviors of Others.Two