global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.However,adaptations of global brands are made
A) if required by government regulations in the host market and for no other reason.
B) only in its initial introduction into a market and only until the brand is recognized.
C) by domestic competitors causing brand confusion and loss of market share.
D) only when necessary to better connect the brand to consumers in different markets.
E) when there is a serious drop in market share.

Question

Quizplus · Accepted Answer

Adaptations of global brands are made when necessary to better connect the brand to consumers in different markets. This can include changes to the product or packaging to better suit local tastes and preferences, as well as adjustments to marketing and advertising strategies to better resonate with the target audience. However, these adaptations should still maintain the core brand identity and values.

Global Brand Is a Brand Marketed Under the Same Name