Global consumers refer to
A) all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
B) customers within a nation who consider the entire globe a single marketplace.
C) consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
D) consumer groups living in many countries or regions of the world that have similar needs but seek customized features and benefits from products or services that reflect their individual cultures.
E) multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.

Question

Quizplus · Accepted Answer

Global consumers refer to consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services. They are not necessarily all potential consumers or customers within a nation who consider the entire globe a single marketplace. They may or may not seek customized features and benefits from products or services that reflect their individual cultures, so option D is not entirely accurate. The definition also does not refer specifically to multinational organizations, as in option E.

Global Consumers Refer to