Which of the following statements about global brands is most accurate?
A) A global brand is marketed under different names but uses identical ads for all markets.
B) A global brand has centrally coordinated marketing programs.
C) A global brand alters the product formulation or service for each geographical region.
D) A global brand delivers multiple benefits based on the GDP of each country.
E) A global brand is a collaborative effort among several different national firms.

Question

Quizplus · Accepted Answer

A global brand has centrally coordinated marketing programs, meaning that its branding efforts are consistent across different markets. This allows for a unified brand identity and message, despite variations in product formulation or regional preferences. Global brands may have localized marketing campaigns tailored to specific markets, but the overall strategy is coordinated at the global level.

Which of the Following Statements About Global Brands Is Most