study of similarities and differences among consumers in two or more nations or societies is referred to as __________.
A) market synthesis
B) cross-cultural analysis
C) international sociographics
D) transnational anthropology
E) multicultural ethnocentrism

Question

Quizplus · Accepted Answer

Cross-cultural analysis refers to the study of similarities and differences among consumers in two or more nations or societies. Market synthesis is not a term typically used in this context. International sociographics and transnational anthropology may be related concepts, but they are not commonly used terms in the study of consumer behavior. Multicultural ethnocentrism is a contradictory term, as ethnocentrism refers to favoring one's own culture over others, while multiculturalism acknowledges and celebrates the diversity of cultures.

Study of Similarities and Differences Among Consumers in Two or More