Figure 9-11
-perceptual map in Figure 9-11 above shows how various drinks are seen in the minds of adult consumers.Suppose a coffee producer wants to increase sales.As the account executive for the coffee producer's advertising agency,you want to create comparative ads showing that coffee presently is healthier (has higher nutrition)than which beverage?
A) skinny lattes.
B) fruit-flavored drinks.
C) sugared soft drinks.
D) sports drinks.
E) milk shakes.

Question

Figure 9-11
-perceptual map in Figure 9-11 above shows how various drinks are seen in the minds of adult consumers.Suppose a coffee producer wants to increase sales.As the account executive for the coffee producer's advertising agency,you want to create comparative ads showing that coffee presently is healthier (has higher nutrition)than which beverage?
A) skinny lattes. 
B) fruit-flavored drinks. 
C) sugared soft drinks. 
D) sports drinks. 
E) milk shakes.

Quizplus · Accepted Answer

According to the perceptual map, sugared soft drinks are seen as the least healthy option while coffee is closer to the healthy end of the spectrum. Thus, creating comparative ads showing that coffee is healthier than sugared soft drinks would be the best choice to increase sales.

Figure 9-11 -Perceptual Map in Figure 9-11 Above Shows How Various Drinks