approach to positioning a new product in a market is __________ positioning,which involves competing directly with competitors on similar product attributes in the same target market.
A) perceptual
B) psychological
C) differentiation
D) head-to-head
E) market

Question

Quizplus · Accepted Answer

Head-to-head positioning involves directly competing with similar products on the same attributes within the same target market. This approach acknowledges the competition and focuses on highlighting the strengths of the new product against those of competitors to win over customers.

Approach to Positioning a New Product in a Market Is