Figure 9-11
-perceptual map in Figure 9-11 above shows how various drinks are seen in the minds of adult consumers.Suppose this map describes accurately how adults see the drinks shown.As one of these adults,you are a heavy consumer of mineral water.Moreover,you are very concerned about nutrition and tend not to consume children's drinks.From this perceptual map,you conclude that mineral water is
A) more nutritious than tea.
B) a more adult-oriented beverage than sports drinks.
C) more nutritious and a more adult-oriented beverage than milk shakes.
D) a more adult-oriented beverage than nutritionally designed diet drinks.
E) less nutritious and a more adult-oriented beverage than fruit-flavored drinks.

Question

Figure 9-11
-perceptual map in Figure 9-11 above shows how various drinks are seen in the minds of adult consumers.Suppose this map describes accurately how adults see the drinks shown.As one of these adults,you are a heavy consumer of mineral water.Moreover,you are very concerned about nutrition and tend not to consume children's drinks.From this perceptual map,you conclude that mineral water is
A) more nutritious than tea. 
B) a more adult-oriented beverage than sports drinks. 
C) more nutritious and a more adult-oriented beverage than milk shakes. 
D) a more adult-oriented beverage than nutritionally designed diet drinks. 
E) less nutritious and a more adult-oriented beverage than fruit-flavored drinks.

Quizplus · Accepted Answer

Mineral water is perceived as a more adult-oriented beverage compared to sports drinks, which are often associated with younger consumers or athletes.

Figure 9-11 -Perceptual Map in Figure 9-11 Above Shows How Various Drinks