_________ often come at the expense of _________ because a single customer segment will likely require a variety of products,each of which will have to designed and manufactured.
A) product synergies; marketing synergies
B) marketing synergies; product synergies
C) supplier synergies; consumer synergies
D) distributor synergies; supplier synergies
E) marketing synergies; finance synergies

Question

Quizplus · Accepted Answer

Product synergies refer to the benefits that arise from designing, producing, and selling multiple products together. Marketing synergies, on the other hand, involve savings that result from marketing more than one product under the same umbrella. The question states that a single customer segment will require a variety of products, indicating that product synergies are necessary. However, these synergies come at the expense of marketing synergies because each product will require different marketing tactics, resulting in a higher cost of marketing. Therefore, option B is the correct answer.

_________ Often Come at the Expense of _________ Because a Single

_ Often Come at the Expense of _ Because a Single