perceptual map can be used to identify a firm's product in terms of how closely it fits the "ideal" perceptions of __________ and where it fits in relationship to competitors' products.
A) stakeholders
B) competitors
C) consumers
D) the CEO of the firm
E) independent rating organizations such as Consumer Reports

Question

Quizplus · Accepted Answer

Perceptual maps are used to understand how consumers perceive the products in the market, therefore identifying a firm's product in terms of how closely it fits the "ideal" perceptions of consumers and where it fits in relation to competitors' products is the correct option.

Perceptual Map Can Be Used to Identify a Firm's Product