means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand,is referred to as a
A) perception matrix.
B) growth-share matrix.
C) market-product grid.
D) perceptual map.
E) product differentiation chart.

Question

Quizplus · Accepted Answer

The means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as a perceptual map.

Means of Displaying or Graphing in Two Dimensions the Location