positioning approach that involves seeking a less competitive,smaller market niche in which to locate a brand is referred to as __________.
A) competitive repositioning
B) head-to-head positioning
C) differentiation positioning
D) downsize positioning
E) product repositioning

Question

Quizplus · Accepted Answer

Differentiation positioning involves finding a smaller, less competitive market niche to position a brand uniquely, distinguishing it from competitors.

Positioning Approach That Involves Seeking a Less Competitive,smaller Market Niche