Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands
A) against large market segments in a market-product grid.
B) against small market segments in a market-product grid.
C) in the minds of consumers.
D) in the mind of a single consumer.
E) against the revenues generated by other products or brands within the company.

Question

Quizplus · Accepted Answer

Perceptual maps are used to visually represent the position of products or brands in the minds of consumers. The map displays how consumers perceive products or brands in relation to each other based on various attributes. It helps marketers understand consumers' preferences and identify gaps in the market. Perceptual maps are not used to display products or brands against market segments or revenues generated.

Marketers Use Perceptual Maps as a Means to Display or Graph