market-product grid is a framework to relate the __________ to products offered or potential marketing actions by an organization.
A) market segments of potential buyers
B) marketing objectives of potential products
C) total anticipated revenue
D) total anticipated profit
E) market share of the closest competitor

Question

Quizplus · Accepted Answer

The market-product grid is a tool that helps organizations determine which market segments to target with which products, or to identify potential marketing actions in relation to specific market segments. Therefore, the grid relates market segments of potential buyers to the products offered by an organization.

Market-Product Grid Is a Framework to Relate the __________ to Products