Which of the following is a basis used to segment U.S.organizational markets?
A)geographic
B)psychographic
C)income
D)needs
E)education

Question

Quizplus · Accepted Answer

Geographic segmentation is a commonly used basis for segmenting U.S. organizational markets, where organizations are grouped based on the geographic location, such as region, state, urban or rural areas, and climate. This helps companies tailor their marketing efforts according to the unique characteristics, needs, and preferences of the different regions. Psychographic, income, needs, and education are more appropriate for consumer markets segmentation.

Which of the Following Is a Basis Used to Segment