market-product grid is a framework to relate the market segments of potential buyers to
A) estimated expenses for products sold.
B) products offered or potential marketing actions by an organization.
C) total anticipated revenue.
D) total anticipated profit.
E) market share of the closest competitor.

Question

Quizplus · Accepted Answer

The market-product grid is a framework that helps organizations to identify and analyze their potential market segments and the products or potential marketing actions that can be offered to each segment. Therefore, the best choice is B as it represents the main purpose of this tool. The other options are not necessarily related to the market-product grid.

Market-Product Grid Is a Framework to Relate the Market Segments