market-product grid is a framework to relate
A) total estimated expenses for each product sold to each market segment.
B) total anticipated revenue for each product-market segment combination.
C) total anticipated profit for each product sold to each market segment.
D) the market segments of potential buyers to relative market share compared to the closest competitor.
E) the market segments of potential buyers to products offered or potential marketing actions by an organization.

Question

Quizplus · Accepted Answer

The market-product grid is a framework used to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization. It is used to help organizations identify and target the most profitable product-market segments to maximize profit and growth. Thus, option E is the correct choice.

Market-Product Grid Is a Framework to Relate