Behavioral segmentation encompasses
A) lifestyles and demographics.
B) retailer and wholesaler behaviors.
C) geographic and demographic criteria.
D) product features and user status.
E) demand and supply.

Question

Quizplus · Accepted Answer

Behavioral segmentation focuses on how consumers interact with products, including their usage patterns, benefits sought, and user status, rather than their demographics or geographic location.

Behavioral Segmentation Encompasses