a Hallmark store you can find several different product lines of greeting cards,likely including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets.The Mahogany line is designed to appeal to African-Americans.This is an example of __________ segmentation.
A) regional
B) demographic
C) lifestyle
D) geographic
E) psychographic

Question

Quizplus · Accepted Answer

The Mahogany line being designed specifically to appeal to African-Americans indicates a target market based on demographic segmentation - in this case, ethnicity.

A Hallmark Store You Can Find Several Different Product Lines