Nielsen PRIZM (part of Nielsen Claritas)segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area,such as zip code.
A) psychographically
B) behaviorally
C) situationally
D) socioeconomically
E) ethnographically

Question

Quizplus · Accepted Answer

The Answer of Nielsen PRIZM (part of Nielsen Claritas)segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area,such as zip code.
A) psychographically
B) behaviorally
C) situationally
D) socioeconomically
E) ethnographically

Nielsen PRIZM (Part of Nielsen Claritas)segmentation Classifies Every Household into One