than half of all U.S.households are composed of only one or two persons,so Aunt Jemima packages meals with only one serving-such as its Ham & Egg Scramble and Oatmeal Pancakes.Aunt Jemima is using __________ as the basis to segment its market.
A) usage rates
B) usage patterns
C) behavior characteristics
D) demographic characteristics
E) psychographic characteristics

Question

Quizplus · Accepted Answer

Aunt Jemima is using demographic characteristics to segment its market as it is targeting households with only one or two persons, which is a specific demographic group. Demographic segmentation divides the market based on variables such as age, gender, income, family size, education, and occupation.

Than Half of All U