general categories used to segment consumer markets are geographic segmentation,demographic segmentation,__________,and behavioral segmentation.
A) supplier segmentation
B) demand segmentation
C) regional segmentation
D) psychographic segmentation
E) product segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation is the other broad, important category used to segment consumer markets. It focuses on personality traits, values, opinions, interests, and lifestyles of consumers.

General Categories Used to Segment Consumer Markets Are Geographic Segmentation,demographic