Which of the following is a criterion used in forming market segments?
A) your competitors have similar segments
B) differences between potential suppliers or distributors
C) differences of needs of buyers within segments
D) no marketing action to reach a segment
E) simplicity and cost of assigning potential buyers to segments

Question

Quizplus · Accepted Answer

Simplicity and cost of assigning potential buyers to segments is a criterion used in forming market segments, as it ensures that the segmentation process is practical and feasible.

Which of the Following Is a Criterion Used in Forming