of the following are criteria used for forming market segments EXCEPT:
A) difference of needs of buyers among segments.
B) potential for increased profit.
C) cost of reaching the segment.
D) potential of a marketing action to reach a segment.
E) simplicity and cost of assigning potential buyers to segments.

Question

Quizplus · Accepted Answer

The Answer of of the following are criteria used for forming market segments EXCEPT:
A) difference of needs of buyers among segments.
B) potential for increased profit.
C) cost of reaching the segment.
D) potential of a marketing action to reach a segment.
E) simplicity and cost of assigning potential buyers to segments.

Of the Following Are Criteria Used for Forming Market Segments