marketing manager must be able to put a market segmentation plan into effect.This means being able to recognize the characteristics of potential buyers and __________ without encountering excessive costs.
A) eliminating potential non-buyers
B) identifying segmentation variables
C) assigning them to a segment
D) redirecting their purchase behaviors
E) ignoring any and all similarities

Question

Quizplus · Accepted Answer

A marketing manager must be able to assign potential buyers to a segment effectively to implement a market segmentation plan.

Marketing Manager Must Be Able to Put a Market Segmentation