Question 1

product that disrupts consumers' normal routines but does not require totally new learning is a

Accepted Answer

A dynamically continuous innovation disrupts consumers' normal routines but does not require totally new learning. It still builds upon existing knowledge and experience, but requires some adjustments or modifications to current behaviors or usage patterns. Examples include the transition from flip phones to smartphones or from traditional cameras to digital cameras.

Question 2

Heinz EZ Squirt Photo
-Heinz introduced its new EZ Squirt Ketchup bottle (see the photo above),what degree of learning was required by the consumer in terms of its effect on consumption?

Accepted Answer

The introduction of the EZ Squirt Ketchup bottle required a degree of learning by the consumer, but it did not require a completely new behavior or mindset. Therefore, it is classified as a dynamically continuous innovation.

Question 3

the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Accepted Answer

The answer of the time of its introduction,which of the...

Question 4

addition of Clorox II bleach to Tide laundry detergents is an example of

Accepted Answer

Continuous innovation refers to minor improvements or simple additions to existing products, such as adding Clorox II bleach to Tide laundry detergents, which does not require consumers to change their behavior significantly.

Question 5

Figure 10-2
-According to Figure 10-2 above,column "A" represents a

Accepted Answer

The answer of  Figure 10-2
-According to Figure 10-2 above,column...

Question 6

Electronics recently introduced the Fridge-TV.This is an example of which type of innovation?

Accepted Answer

The answer of Electronics recently introduced the Fridge-TV.This is an...

Question 7

There have been pasta sauces on the market for years.These sauces have always required the pasta be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Accepted Answer

Prego Pasta Bake Sauce represents a dynamically continuous innovation because it modifies an existing product (pasta sauce) in a way that requires a slight change in consumer behavior (not pre-cooking pasta), but it doesn't create a completely new market or change the way people fundamentally use pasta sauces.

Question 8

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

The answer of Which of the following products at the...

Question 9

emphasis of a marketing strategy for a dynamically continuous innovation would include

Accepted Answer

A dynamically continuous innovation is a new product that requires some change in behavior from the consumer but is not a completely new concept. Therefore, advertising to generate awareness (A) and setting a low price (D) may not be necessary for this type of innovation. The emphasis of the marketing strategy should be on explaining the points of difference and benefits to the consumer. This is best achieved through advertising to explain points of difference and benefits (C). While obtaining widespread distribution (B) and using personal selling (E) is important for any new product launch, it may not be the primary emphasis for a dynamically continuous innovation.

Question 10

Philips Sonicare recently introduced the FlexCare+ rechargeable toothbrush.A key innovation is a new "gum care" mode that prompts consumers to brush for a full 3-minute cycle for improved gum health.This is an example of which type of innovation?

Accepted Answer

The introduction of the "gum care" mode on the FlexCare+ toothbrush is an example of a dynamically continuous innovation. This type of innovation builds upon existing technology or products by introducing new features or capabilities that require some adjustment or learning by consumers. The 3-minute cycle for improved gum health is a new feature that is not a complete departure from previous toothbrush technology, but it does require consumers to adopt a slightly different brushing habit.

Question 11

Electronics Inc.has entered into an agreement with Google to offer selected models of its mobile phones that use a multi-touch interface installed on them rather than buttons to make calls with Google's Android operating system software.This is an example of which type of innovation?

Accepted Answer

This is a dynamically continuous innovation as it is an improvement on existing technology (mobile phones) with the addition of a multi-touch interface. It does not completely disrupt the industry or require a significant change in consumer behavior.

Question 12

chewing gum flavors like lemon-lime,crystal mint,and mint mojito helped Wrigley's add to its sales.These new flavors are which type of innovation?

Accepted Answer

Continuous innovation refers to minor improvements or simple additions to existing products, such as new flavors in chewing gum, which do not require consumers to learn new behaviors.

Question 13

the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got in his new car and drove it into his new garage.The new automobile was an example of a

Accepted Answer

The introduction of automobiles in the early 1900s was a drastic shift from previous modes of transportation, such as horse and buggy. This new technology was a discontinuous innovation, meaning it completely disrupted the existing market and way of life.

Question 14

the time of its introduction,which of the following products was the best example of a continuous innovation?

Accepted Answer

A continuous innovation is one that improves an existing product, and Breathe Right nasal strips fit this criteria by improving breathing for people with a stuffy nose. The other options are either new inventions (Palm Pilot, Naturalpoint Trackir) or major advancements (Atari video game system, Via Voice Gold software) and would be classified as discontinuous innovations.

Question 15

Dragon,a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program,is an example of a(n)

Accepted Answer

The answer of Dragon,a speech recognition software program that allows...

Question 16

Heinz EZ Squirt Photo
-product that establishes new consumption patterns among consumers is a

Accepted Answer

The product that establishes new consumption patterns among consumers is a discontinuous innovation as it introduces a completely new way of consuming and using the product (in this case, the Heinz EZ Squirt ketchup that changed the way people used ketchup).

Question 17

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally).When it was introduced,Napster would have been an example of a

Accepted Answer

Napster was a completely new and groundbreaking technology, which disrupted the traditional music industry and how music was distributed and consumed. It was a discontinuous innovation and not simply an improvement or modification of existing technology.

Question 18

first flat-panel HD (high definition)TV is an example of which type of innovation?

Accepted Answer

The answer of first flat-panel HD (high definition)TV is an...

Question 19

emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Accepted Answer

Discontinuous innovations involve entirely new consumption patterns or usage habits that may be difficult for consumers to understand or adopt. Therefore, the emphasis of the marketing strategy for a discontinuous innovation should be to educate consumers about the benefits of the new product through product trial and personal selling. This will help generate awareness and understanding among consumers and encourage them to adopt the new product. Advertisements, price differentiation, and distribution are also important components of the marketing strategy but may be less effective in promoting adoption of a discontinuous innovation.

Question 20

Heinz EZ Squirt Photo
-discontinuous innovation is a product that

Accepted Answer

Discontinuous innovation requires consumers to learn entirely new patterns of behavior and product usage, as it represents a significant departure from existing products or technologies.

Quiz 10: Developing New Products and Services