Question 1

huge shopping strip with multiple anchor (or national)stores is referred to as a __________.

Accepted Answer

A power center is a large shopping strip with multiple anchor or national stores, typically featuring big-box retailers.

Question 2

group of 50 to 150 stores that typically attract customers who live or work within a 5- to 10-mile range,often containing two or three anchor stores is referred to as a __________.

Accepted Answer

A regional shopping center typically consists of 50 to 150 stores and attracts customers who live or work within a 5- to 10-mile range. It usually contains two or three anchor stores, which are large, well-known retailers that serve as the center's major draws. The other options are not fitting for this description. A power center is a large outdoor shopping center that features several big-box retailers, while a strip mall is a small shopping center that typically has one row of stores facing a parking lot. A central business district is the commercial and often financial center of a city, and an urban megacenter is a hypothetical concept of an extremely large shopping center.

Question 3

every suburban store is located in a shopping mall.Many neighborhoods have clusters of stores,referred to as a strip mall,to serve people who are within a 5- to 10-minute drive.Unlike the larger shopping centers,the composition of these stores is usually __________.

Accepted Answer

Strip malls typically have an unplanned composition of stores, unlike larger shopping centers which are more strategically planned.

Question 4

Which of the following stores are most likely to be an anchor store at a regional shopping center?

Accepted Answer

Anchor stores are typically large stores that draw in a significant amount of foot traffic and sales to a shopping center. Sears, Macy's, and JCPenney are all examples of anchor stores that are commonly found in regional shopping centers.

Question 5

Regional shopping centers refer to a

Accepted Answer

Regional shopping centers typically have a group of 50 to 150 stores that attract customers who live or work within a 5- to 10-mile range, often containing two or three anchor stores. This type of shopping center is designed to serve a larger population base than smaller retail locations like those described in choices B and C.

Question 6

Store layout,colors,lighting,and music are all considered part of a store's retail

Accepted Answer

Store layout, colors, lighting, and music all contribute to the overall atmosphere of a store. This atmosphere can greatly affect a customer's mood and behavior while shopping, so it is important for retailers to carefully consider and create the desired atmosphere in their stores.

Question 7

Large strip malls that often have two to five anchor stores,a supermarket,and are designed to bring shoppers on a weekly basis are referred to as

Accepted Answer

Power centers are typically large strip malls with multiple anchor stores, a supermarket, and other complementary retailers. They are designed to attract shoppers on a weekly basis and are typically located in suburban areas. Warehouse malls typically have a single large retailer as the anchor, while retail and cluster malls may not have as many anchor stores and are not necessarily designed for frequent visits. Thus, the best choice is C) power centers.

Question 8

Intangibles such as a sense of belonging,excitement,style,or warmth are considered to be __________ of a store's image.

Accepted Answer

Intangibles such as a sense of belonging, excitement, style, or warmth are subjective qualities that are difficult to measure and relate to a psychological perception of a store's image. They are emotional and aesthetic attributes that can create a certain atmosphere and mood for customers, influencing their behavior and experience. Functional qualities (A) are tangible and objective features of a store, such as location, product quality, or convenience. Sociological qualities (B) refer to the social or cultural aspects of a store, such as its values, reputation, or community involvement. Antecedent attributes (D) are the factors that precede the image formation, such as advertising, word-of-mouth, or previous experiences. Personality elements (E) are the traits that are associated with a store's brand, such as being rugged, upscale, trendy, or friendly.

Question 9

the late 1950s,Pierre Martineau described __________ as "the way in which the store is defined in the shopper's mind."

Accepted Answer

Pierre Martineau's description of "the way in which the store is defined in the shopper's mind" refers to the store's image, which encompasses factors such as branding, advertising, reputation, and perception.

Question 10

retail location that typically has one primary store (usually a department store branch)with 20 to 40 smaller outlets serving a population of consumers who are within a 10- to 20-minute drive is referred to as a(n)__________.

Accepted Answer

A community shopping center typically has one primary store, such as a department store branch, and 20 to 40 smaller outlets serving a local population within a 10- to 20-minute drive. The other options listed are not accurate descriptions of this type of retail location. A power center is typically a collection of big-box stores and category killers, often located near major highways. A regional shopping center is a larger mall with a wide variety of stores and services. A central business district is a commercial and business center of a city, often with high-rise buildings and corporate offices. An urban megacenter is not a commonly used term in retail, but it suggests a large and comprehensive shopping hub in a densely populated city area.

Question 11

community shopping center refers to a

Accepted Answer

A community shopping center typically has one primary store, often a department store branch, with 20 to 40 smaller outlets, serving consumers within a 10- to 20-minute drive.

Question 12

Texas-based Whole Foods supermarkets target people who want to eat healthy.The stores use placards throughout,which tell shoppers about the farmers who grew and harvested the various products sold.This use of signage to provide consumer information is a part of which element of the retailing mix?

Accepted Answer

The use of signage to provide consumer information is a part of the communication element of the retailing mix.

Question 13

Loblaws,a Canadian supermarket,features fruits and vegetables piled high on tables that have umbrellas.The idea behind this arrangement was to give Loblaws "a market feel." In terms of the retailing mix,this tactic is related to __________.

Accepted Answer

The answer of Loblaws,a Canadian supermarket,features fruits and vegetables piled...

Question 14

Consumers often view central business district shopping as less convenient because of the lack of parking,higher crime rates,and __________.

Accepted Answer

The answer of Consumers often view central business district shopping...

Question 15

Impressions of the corporation that operates the store,the category or type of store,the product categories in the store,the brands in each category,merchandise and service quality,and the marketing activities of the store all contribute to the store's

Accepted Answer

Impressions of the corporation and store contribute to the store's overall image, which is how the store is perceived by consumers. This can influence their decisions to shop at the store, as well as their expectations for the quality of the products and services offered.

Question 16

cluster of neighborhood stores that serves people within a 5-to 10-mile radius is referred to as a(n)

Accepted Answer

A strip mall is a cluster of neighborhood stores that typically serve people within a 5-to 10-mile radius. The other options listed do not fit this description. A suburban shopping mall is a larger retail complex that typically serves a wider area, while a mini-mart is a small convenience store usually found within a residential area. A hypermarket is a large retail store that offers a wider variety of products, and a central business district is a commercial and financial hub in a city center.

Question 17

strip mall refers to a

Accepted Answer

A strip mall is typically a cluster of smaller retail stores located in a neighborhood or suburban area, designed to serve people within a short driving distance, usually around five to ten minutes. It typically does not have a department store or a large anchor tenant like a mall, and is not likely to draw customers from a very large radius. Option A refers to a traditional indoor mall, while option C refers to a shopping center with an anchor tenant and smaller stores. Option B refers to a group of stores in a downtown area, which can be either small or large, and option E refers to category killers located outside of major tourist attractions, which is a different concept altogether.

Question 18

Large shopping areas often contain two or three __________ stores,which are well-known national or regional stores such as Sears,Saks Fifth Avenue,and Bloomingdale's.

Accepted Answer

Anchor stores are the larger, well-known stores that attract customers and serve as the main draw for a shopping area, while power centers and mega centers refer to shopping areas with multiple retailers and outlet stores typically offer discounted merchandise. Value stores may refer to stores that offer low-priced items but are not necessarily well-known national or regional stores.

Question 19

West Edmonton Mall in Alberta,Canada is a conglomerate of more than 800 stores,the world's largest indoor amusement park,more than 100 restaurants,a movie complex,and two hotels.This retail complex is an example of a(n)__________.

Accepted Answer

The answer of West Edmonton Mall in Alberta,Canada is a...

Question 20

Price ranges,store layouts,and breadth and depth of merchandise lines are considered to be __________ of a store's image.

Accepted Answer

Price ranges, store layouts, and breadth and depth of merchandise lines are all functional qualities of a store's image. Functional qualities refer to the tangible and physical aspects of a store, including the products, pricing, and layout.

Quiz 16: Retailing and Wholesaling

huge shopping strip with multiple anchor (or national) stores is referred to as a __________.