Question 1

Which of the following statements is NOT true about preparing content with your audience in mind?

Accepted Answer

While preparing content with your audience in mind, you can ensure that your topic is interesting, clear and avoid using poorly chosen words to convey your message effectively. However, it is not always possible to ensure that your speech will be persuasive as it also depends on the personal opinions and attitudes of your audience.

Question 2

A successful audience analysis can help you adjust your speech "on the fly."

Accepted Answer

A successful audience analysis can provide valuable insights into the audience's interests, expectations, preferences, and knowledge level, allowing the speaker to tailor their content, style, tone, and delivery to better engage and persuade the audience. This, in turn, can enable the speaker to adjust their speech "on the fly" by improvising, adapting, or modifying their message based on the audience's feedback, reactions, or questions. Therefore, audience analysis is a crucial step in effective public speaking.

Question 3

Using preexisting data about an audience is not appropriate for an audience analysis.

Accepted Answer

Preexisting data about an audience can provide valuable insights and information for an audience analysis. However, it's essential to ensure that the data is current and relevant to the specific analysis being conducted. Additionally, it's important to supplement any preexisting data with primary research, such as surveys or interviews, to gather additional insights about the audience.

Question 4

Explain how surveys can help a researcher learn about her or his potential audience.

Accepted Answer

The answer of Explain how surveys can help a researcher...

Question 5

__________ __________ occurs when someone intentionally portrays herself or himself in a favorable light.

Accepted Answer

The answer of __________ __________ occurs when someone intentionally portrays...

Question 6

Explain how interviews can help a researcher learn about her or his potential audience.

Accepted Answer

The answer of Explain how interviews can help a researcher...

Question 7

People are sometimes less than honest in describing their attitudes,beliefs,and behaviors.

Accepted Answer

People often hide their true attitudes, beliefs, and behaviors due to various reasons such as fear of judgment, social desirability bias, or simply not wanting to reveal their personal information. Therefore, it is true that people are sometimes less than honest in describing these aspects of themselves.

Question 8

It's ok to "ad lib" when conducting an interview.

Accepted Answer

Ad libbing during an interview can lead to miscommunication, misunderstandings, and unprofessionalism. It's best to prepare questions in advance and stick to them, with follow-up or probing questions based on the interviewee's responses.

Question 9

Focus group researchers should never start with a prepared list of questions.

Accepted Answer

Focus group researchers typically start with a pre-prepared list of questions as a guide for the discussion, although they should remain flexible and open to unexpected directions the conversation may take.

Question 10

Explain how existing data can help a researcher learn about her or his potential audience.

Accepted Answer

The answer of Explain how existing data can help a...

Question 11

Which of the five ways for conducting audience analyses discussed in this chapter do you think is the most useful? Why?

Accepted Answer

The answer of Which of the five ways for conducting...

Question 12

During her speech,Donna told her audience that "using these strategies will help you 'ace' your next test." "Ace" is an example of what?

Accepted Answer

"Ace" is an idiom, as it is a common expression in English that does not have a literal meaning. It is used metaphorically to mean to perform excellently or perfectly.

Question 13

_________ __________ __________ occurs when people are less than honest in describing their attitudes,beliefs,and behaviors.

Accepted Answer

The answer of _________ __________ __________ occurs when people are...

Question 14

__________-__________ __________ occurs when someone exaggerates her or his good qualities,often unconsciously.

Accepted Answer

The answer of __________-__________ __________ occurs when someone exaggerates her...

Question 15

According to the text,which of the following is NOT a factor of a good audience analysis?

Accepted Answer

The other choices - preparation, processing, thought, and time - all relate to factors that should be considered in conducting a good audience analysis. However, "systemization" is not a commonly recognized factor in audience analysis, and therefore is not an appropriate choice.

Question 16

A ___________ is someone who responds to a survey,questionnaire,interview,or focus group.

Accepted Answer

The answer of A ___________ is someone who responds to...

Question 17

What is a word or phrase where the meaning cannot be predicted from normal dictionary definitions?

Accepted Answer

An idiom is a phrase or expression that cannot be understood by the literal meaning of the words, and therefore, its meaning cannot be predicted from normal dictionary definitions. It usually has a figurative meaning that is peculiar to a particular language or a particular group of people.

Question 18

You've been asked to work on the senatorial campaign for a politician.One of your tasks is conducting an audience analysis for an upcoming speech on jobs.What method of audience analysis would you think is the most useful given this speaking context?

Accepted Answer

The answer of You've been asked to work on the...

Question 19

Explain how focus groups can help a researcher learn about her or his potential audience.

Accepted Answer

The answer of Explain how focus groups can help a...

Question 20

Explain how direct observation can help a researcher learn about her or his potential audience.

Accepted Answer

The answer of Explain how direct observation can help a...

Quiz 5: Audience Analysis