Question 1

Which of the following is NOT a strategy for using interviews and surveys?

Accepted Answer

It is important to be transparent with respondents about the purpose of the interview or survey. Misleading them can lead to inaccurate or unreliable results.

Question 2

Daniel has been asked to complete a survey.What role in the survey process has Daniel taken on?

Accepted Answer

A respondent is a person who provides answers to a survey or questionnaire. As Daniel is providing responses to the survey, he has taken on the role of a respondent. The other options do not accurately describe the role Daniel is playing in the survey process.

Question 3

What is a one-on-one exchange in which you ask questions of a respondent?

Accepted Answer

An interview is a one-on-one exchange in which the interviewer asks questions of the respondent. Direct observation involves observing behavior without interaction or questioning, existing data involves examining data that already exists, focus groups are group discussions led by a moderator, and surveys involve questioning a sample of people.

Question 4

You should prepare to entertain the captive audience.

Accepted Answer

The phrase "captive audience" typically refers to an audience that is compelled to listen, not necessarily one that is entertained.

Question 5

Information about an audience's attitudes and opinions is called ________________ analysis.

Accepted Answer

The answer of Information about an audience's attitudes and opinions...

Question 6

If you use information from the US Census Bureau to learn more about your possible audience members,what type of audience analysis technique have you utilized?

Accepted Answer

By using information from the US Census Bureau, you have utilized existing data to analyze your audience.

Question 7

Audience size is a consideration in _____________ analysis.

Accepted Answer

The answer of Audience size is a consideration in _____________...

Question 8

Penelope is sitting in a small circle with six other people who are responding to questions asked by a researcher.What is Penelope participating in?

Accepted Answer

Penelope is participating in a focus group, which is a qualitative research method where a small group of people (usually 6-10) are brought together to discuss a specific topic or issue in depth. The participants are usually asked open-ended questions and encouraged to give their opinions and experiences. This method is often used in market research, product development, and social sciences.

Question 9

Differences in cultural experiences and ________ can be attributed to gender difference.

Accepted Answer

The answer of Differences in cultural experiences and ________ can...

Question 10

What does the physical setting of a speech have to do with your preparation?

Accepted Answer

The answer of What does the physical setting of a...

Question 11

Careful interpretation is not necessary as long as you are observing nonverbal patterns of behavior.

Accepted Answer

Careful interpretation is always necessary when observing behavior, regardless of whether it is verbal or nonverbal. Nonverbal patterns of behavior can be just as complex and difficult to interpret as verbal communication.

Question 12

Tika is preparing for a speech.As part of her audience analysis,she asks her potential audience members to go online and answer a series of written questions with multiple-choice answers.What have Tika's potential audience members completed?

Accepted Answer

Tika's potential audience members have completed a survey, as they answered a series of written questions with multiple-choice answers.

Question 13

A ______________ expresses one's judgment of what is desirable and undesirable,right and wrong,or good and evil.

Accepted Answer

The answer of A ______________ expresses one's judgment of what...

Question 14

Which of the following is NOT a benefit of conducting surveys discussed in the text?

Accepted Answer

The text does not mention manually tabulating results as a benefit of conducting surveys. The other options are all benefits discussed in the text.

Question 15

Why should you consider preexisting notions about your topic? Use an example.

Accepted Answer

The answer of Why should you consider preexisting notions about...

Question 16

Jose wants to determine if students in his class take effective notes as an attempt to determine if note taking would be a good speech topic.What form of audience analysis is Jose conducting?

Accepted Answer

Jose is directly observing the students in his class to determine if they take effective notes. He is not relying on existing data or the opinions of a focus group, interview, or survey respondents.

Question 17

Why is culture an important element of audience analysis?

Accepted Answer

The answer of Why is culture an important element of...

Question 18

Explain what psychographic analysis is and why it's important to a speaker.

Accepted Answer

The answer of Explain what psychographic analysis is and why...

Question 19

Why does a listener's education matter to a speaker?

Accepted Answer

The answer of Why does a listener's education matter to...

Question 20

What kind of information are you seeking in a psychographic analysis?

Accepted Answer

The answer of What kind of information are you seeking...

Quiz 5: Audience Analysis