A company that use positioning often use a price-quality perceptual map in order to show where it is positioned versus the competition.This helps it understand if it needs to either change pricing strategy or quality standards.

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A price-quality perceptual map is a tool used to visualize a company's positioning relative to others in the market based on their perceived price and quality. By comparing their position to the competition, a company can determine whether they need to adjust their pricing or quality standards in order to better differentiate themselves and appeal to customers.

A Company That Use Positioning Often Use a Price-Quality Perceptual