Firms generally only use one method of segmentation at a time.

Name: Firms generally only use one method of segmentation at a time.
Brand: Quizplus
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Quizplus · Accepted Answer

Firms may use multiple methods of segmentation at the same time, as each one provides different insights and can help target different segments of the market. For example, a firm may use demographic segmentation to target a specific age group, but also use psychographic segmentation to target customers with a particular lifestyle or personality.

Firms Generally Only Use One Method of Segmentation at a Time