while also trying to achieve the organization's goals is referred to as the
A)sales concept.
B)societal marketing concept.
C)marketing concept.
D)relationship marketing concept.
E)customer value concept.

Question

Quizplus · Accepted Answer

The marketing concept involves understanding and meeting the needs of customers while also achieving organizational goals. This approach focuses on delivering customer value and satisfaction through market research, segmentation, targeting, and positioning. The other concepts (sales, societal marketing, relationship marketing, and customer value) all have their own unique perspectives on marketing, but do not fully capture the holistic approach of the marketing concept.

While Also Trying to Achieve the Organization's Goals Is Referred