FIGURE 1-4
-In Figure 1-4 above, the marketing program is designed for
A)the initial introduction of two new 3M products.
B)specific promotions to be used for long range strategies.
C)targeting the market into twelve specific segments.
D)marketing 3-M products to foreign markets.
E)positioning the products relative to major competitors.

Question

FIGURE 1-4 
-In Figure 1-4 above, the marketing program is designed for
A)the initial introduction of two new 3M products. 
B)specific promotions to be used for long range strategies. 
C)targeting the market into twelve specific segments. 
D)marketing 3-M products to foreign markets. 
E)positioning the products relative to major competitors.

Quizplus · Accepted Answer

The figure specifically mentions two new 3M products being introduced and lays out the marketing program for their launch, indicating that it is designed for the initial introduction of these products.

FIGURE 1-4 -In Figure 1-4 Above, the Marketing Program Is Designed for Is